Abstract

Based on the reality of sports sponsorship, this study aims primarily to provide a close reading of sports sponsorship contracts, addressing their legal nature and highlighting their most important regulatory requirements, as well as detailing their various essential provisions, and addressing the mutual obligations of their parties, in addition to reviewing the most important contemporary challenges they face in light of the dominance of digital reality, and the spread of marketing deception methods, and finally shedding light on internationally approved dispute resolution mechanisms; such as the Court of Arbitration for Sport, Locally, through the Moroccan Sports Arbitration Chamber, all this is done to gain a deep understanding of this intertwined relationship and extract its implications and repercussions for the future of sports and investment in it.

Keywords

Sports Sponsorship Contract; Professional Sport; Sports Marketing; Ambush Marketing; Sports Arbitration; Moroccan Sports Arbitration Chamber.